Brand developed for the CJOY STORE online semi-jewelry shop. The project was based on a minimalist concept, focusing on elegance, clarity and sophistication.

The visual identity was built around a clean and timeless palette, using black and white as the primary colors. As a highlight element, gold was also recommended as a secondary color, ideal for emphasizing specific elements — such as buttons, calls to action, or details — in digital applications.

For the brand’s typography, the Montserrat typeface was chosen and used in both the logo and across all communication materials. With a wide range of weights — from Light to Black — the type family offers great flexibility, working well for headlines, body text, and other visual elements, while maintaining consistency and hierarchy across all brand applications.