BRIEFING:

- What name do you want for your logo?

Luxury Obsession

- What is the field of activity?

Retail

- What are the three main things you would like to communicate through your logo?

Luxury, Quality, Modern, Reliable, Confident

- Do you have more information that you would like to add?

Luxury Obsession sells fine jewelry, diamonds, and luxury watches. Do not incorporate diamonds, watches, or jewelry into the logo.

Brief update: We would like to see variations that bring “L” and “O” together. Try including a simple image that represents jewelry.

My idea was to bring “L” and “O” together in a different way and create a jewel through them. As you can see in the images, the top of the Y represents an inverted “L” and the “O” is represented by the jewel, in this case, a shiny tiara.

Logo for a crowdsourcing project on the CrowdSpring website.